NotableThe humans
Built by real humans, for humans
Notable comes from a small team of experts in ecommerce, SEO, AI search and advanced content workflows. When you join, you get us and the community, alongside the software.
Ben Male
AI search & SEO strategy
Founder of Team Empathy. Over a decade making brands findable, now making them the answer. He has built the search strategy behind two agencies and hundreds of brands.
Nicolás Fernández
AI systems architect
Over a decade of complex content engineering and AI solutions architecture. He builds the platform, from the strategy layer through to one-click publishing.
Simon Phillips
Strategic growth partner
14+ years scaling DTC brands. He took Archies Footwear from 8 to 9 figures and a wellness brand from $50K months to its first $1M month. Founder of The Ecommerce Accelerator, he keeps Notable pointed at what actually moves revenue.
Alex Stuart
Head of delivery
An expert in AI operating system deployment who runs five of his own SEO clients alongside Notable, so he is in the day to day of AI search, not just around it. His review shaped how the platform proposes content clusters, and he has cut monthly delivery time on a client book by roughly 70%.
Our focus is human-first in this AI era. We build with AI every day, and we do it in a human way.
The shift
Your buyers stopped scrolling. They ask AI what to buy.
More and more product research now starts inside ChatGPT, Gemini and Google's AI answers. If the model does not name you, you are invisible at the exact moment someone is deciding. Classic SEO never measured that, and it cannot move it on its own.
Notable was built for this: win the AI answer and the Google result at the same time.
Built for ecommerce founders and their teams. One to two hours a week.
What's on the table
See the money before you spend a dollar
Every engagement starts with the same question: what is the search and AI market for your store actually worth? We map your category's real demand, your share of it today, and the revenue between the two.
The example report walks one real category: 83,000 searches a month, 198,000 winnable clicks a year, and a mid case worth +$735,000 a year in new non-branded revenue. Yours runs on your data, your category and your number.
How it works
The only loop that closes AI visibility
Five steps, one system. We run it with you first. Then you own it.
01
Find the gaps
We read your Search Console, GA4, Shopify and real buyer prompts together, matched to your brand. Demand, revenue and AI answers in one picture, so the plan is commercial from day one.
02
Calibrate your Brand Kit
Voice, products, markets, competitors and your hard exclusions, approved by you. This becomes the brain of your in-house content and SEO team, and everything downstream obeys it.
03
Generate the strategy
Clusters ranked by four visible signals: search demand, commercial value, AI answer volume and winnability. Refresh versus new, decided page by page. You approve it before a single word generates.
04
Publish and deploy
Briefs, articles and refreshes ship straight to Shopify or WordPress on a calendar, biggest opportunity first. Technical fixes and schema travel with them.
05
Measure and feed back
AI visibility scans re-run across five engines, rankings and revenue are tracked, and every prompt where a competitor gets cited instead of you becomes the next brief in the queue.
Publishes automatically
Everything you need
All of AI search, handled
A content calendar is the smallest part of the job. AI search has four fronts: technical, content, authority and measurement. Notable, and the humans behind it, cover all four.
Readable, structured, fast
AI engines recommend stores they can read and trust. We audit and fix what they see first.
- Site audit
- Metadata deployment
- Product & FAQ schema
- AI crawler readiness
The strategy layer plus the writing engine
Cluster-ranked plans, on-brand articles and refreshes that earn AI citations and climb the SERP in one pass.
- Strategy layer
- AI content writing
- Refreshes & carve-outs
- One-click publish
Citations are a trust game
We track who AI recommends instead of you, target those gaps, and build the proof engines lean on.
- Digital outreach
- Placements & mentions
- Competitor citations
- Gap briefs
Proof, on repeat
Five AI engines scanned on a schedule, live Search Console, rank tracking and reports that tie the work to revenue.
- AI visibility scans
- Live visibility dashboard
- Opportunity tracking
- Revenue attribution
Why Notable
Replace your AI tracker, AI writer and SEO tool
Trackers tell you you are invisible in AI. Writers spray content. SEO suites hand you data. Notable does all of it, connected, so visibility actually turns into growth.
| AI writersOutrank, SEObot, Jasper | AI trackersProfound, Peec | SEO suitesAhrefs, Semrush | NotableThe full loop | |
|---|---|---|---|---|
| Writes the content for you | ✓ | ✕ | ✕ | ✓ |
| Publishes straight to your site | ✓ | ✕ | ✕ | ✓ |
| Runs on autopilot | ✓ | ✕ | ✕ | ✓ |
| Keyword research built in | ✓ | ✕ | ✓ | ✓ |
| Track your brand in AI answers | ◐ | ✓ | ✕ | ✓ |
| Google rankings + Search Console | ◐ | ✕ | ✓ | ✓ |
| Content strategy built from your dataSearch Console, GA4, Shopify revenue and real AI prompts, ranked together | ✕ | ✕ | ✕ | ✓ |
| Technical SEO and schema deployedMetadata, product and FAQ schema, crawler readiness | ✕ | ✕ | ◐ | ✓ |
| Authority building and real placementsDigital outreach, not a backlink exchange | ◐ | ✕ | ✕ | ✓ |
| Built only for ecommerce | ✕ | ✕ | ✕ | ✓ |
| A team and a community behind it | ✕ | ✕ | ✕ | ✓ |
| The full loop: find → create → publish → measure | ✕ | ✕ | ✕ | ✓ |
Writes the content for you
Writers✓Trackers✕SEO✕Notable✓Publishes straight to your site
Writers✓Trackers✕SEO✕Notable✓Runs on autopilot
Writers✓Trackers✕SEO✕Notable✓Keyword research built in
Writers✓Trackers✕SEO✓Notable✓Track your brand in AI answers
Writers◐Trackers✓SEO✕Notable✓Google rankings + Search Console
Writers◐Trackers✕SEO✓Notable✓Content strategy built from your data
Search Console, GA4, Shopify revenue and real AI prompts, ranked together
Writers✕Trackers✕SEO✕Notable✓Technical SEO and schema deployed
Metadata, product and FAQ schema, crawler readiness
Writers✕Trackers✕SEO◐Notable✓Authority building and real placements
Digital outreach, not a backlink exchange
Writers◐Trackers✕SEO✕Notable✓Built only for ecommerce
Writers✕Trackers✕SEO✕Notable✓A team and a community behind it
Writers✕Trackers✕SEO✕Notable✓The full loop: find → create → publish → measure
Writers✕Trackers✕SEO✕Notable✓
Compared on published feature sets, August 2026.
FAQ
Answer engine optimization, explained
Is Notable software or a service?+
Both, in that order. It starts as a service: we run your AI search transformation with you, calibrate the system to your brand and ship the strategy together. It ends as your system: you own the content, the strategy and the IP, and you keep the platform through your community membership, updated as the models change.
What do I actually own?+
Everything the system produces for you: the content, the Brand Kit, the strategy, the workflows and the reports. You keep every article even if you cancel. That's the anti-agency deal: you stop paying fees forever, because the system is yours.
What is agentic commerce, and why prepare now?+
Agentic commerce is AI agents shopping on your customers' behalf: researching, comparing, and increasingly buying. The stores that win are the ones AI can read, trust and recommend, and that structure takes months to build. First movers keep the citations.
How much of my time does it take?+
One to two hours a week for a founder or a marketer: approving the strategy, reviewing content, reading the report. For stores that win their category, the upside on that time is six to seven figures of additional revenue a year.
What is answer engine optimization (AEO)?+
AEO is optimizing your content so AI answer engines like ChatGPT, Google AI Overviews, Perplexity and Gemini cite and recommend your brand, alongside ranking in the classic Google results.
How is AEO different from SEO?+
They overlap. The same well-structured, trustworthy content that ranks in Google is what AI engines quote. Notable writes for both at once, so you never run two separate playbooks.
How do I get my brand cited by ChatGPT?+
Answer the exact questions buyers ask, clearly and first, on pages AI can crawl and trust. Notable finds those questions, writes the answers, publishes them, and tracks when AI starts citing you.
Which AI engines does Notable track?+
ChatGPT, Google AI Overviews, Claude, Perplexity and Gemini. You see your mention rate, share of voice and citations, plus who gets recommended instead of you.
How long until I see results?+
SEO and AI search compound over weeks, not days. Content ships and visibility is tracked from day one, and momentum builds from there.
Will Google penalize AI-generated content?+
No. Google rewards helpful, original, well-structured content regardless of how it was produced. Notable writes on-brand articles grounded in your Brand Kit and real buyer questions. You can review every piece before it publishes, or let the approved plan run hands-off, so you ship genuinely useful pages either way.
Can Notable write in languages other than English?+
Yes. Notable detects your site's language and writes everything in it: the brief, the article, the metadata, the FAQ and the image alt text. Eleven languages supported today.
Get cited in AI search, starting today
Run a free AI visibility audit and see how often AI recommends you, and who it recommends instead. Or read the example report and see what a category is worth.
Built for ecommerce founders and their teams. Transformation first, then the system is yours.